It was with this conclusion that Bob realized that
his product was not a viable choice for his existing
user base, which accounted for the majority of forecasted
and that he would need to change direction and somehow
reach a new breed of audio consumers. It was clear
to Bob that IQS was unable to maintain its own weight,
provide the necessary resources to carry the marketing
campaign needed to attract a brand new audience. Feeling
conflicted about the current state of IQS, he found
himself facing one of the toughest decisions of his career.
'Bob the business owner' was greatly concerned about
the survival of his company and maintaining the loyalty
of his user base of ten years.
'Bob the visionary and artist',
believed so strongly in his vision that he could
not allow anything, including
his own company, to compromise SAWStudio's future or
stand in the way of its progress.
His passion for SAWStudio's success won out, and Bob
boldly let IQS go in November of 2001.